It’s been a busy couple months for me. I released GUIDEBOOK TO MURDER- Book 1 of the Tourist Trap Mysteries on April 17th, then two weeks later, on April 28th, my last bull rider book was released, THE BULL RIDER’S KEEPER.
(Just a hint for new authors – that is not enough time in between releases. Even if you think you’re SuperWoman, which apparently, I do. )
First a disclaimer. I don’t believe that any tip or hint words for every book or author. You have to find your stride and do what feels comfortable. Even when it’s outside your comfort zone.
1-Schedule a blog tour.
Now some people hire this out. And I’ve considered it, but I’ve developed relationships with owners of the blogs I visit and often, the readers. So I do this the old fashion way. I list out the days I want to be on ‘tour’ then start sending emails. The worse that can happen is radio silence, but believe me, blog owners want guests. I can also tailor the stops I make to the book genre I’m promoting. No use sending a sweet contemporary to a blog who’s readers love hot vampires.
2- Get reviews
This is where I tend to fall down. One publisher sent my book to Net Galley which cut this step out almost totally. But usually it’s the same process as above. Write a review query letter, then send out ten a week. Yep, ten. At the end of the month, you’ll have 40 requests out into the universe. And at least a few will result in reviews.
Visit your local bookstores, read at a local coffee shop, set up a talk with the chamber of commerce. Anything to get you and your book out there. I’m a breast cancer survivor and I’ve given several motivational talks on the subject that just happen to circle around to my writing. Does that get me sales? Who knows.
4-Buy limited swag
Be smart here. I have a great coffee cup from an author I’ve never read. And I love getting lip balms. But do I read the books? Not really. I gave my Robyn Carr book coasters to my mother in law because we both love Robyn’s books. I do postcards since I live away from my family. And it gives me something to hand someone I’m talking to about my book.
Other ideas? What do you do to promote a book? What’s worked for you?