Little did I know when I came up with the title for my debut women’s fiction, THURSDAYS AT COCONUTS, that the title itself would help with my SWAG purchases. Once I started researching ideas and considering the appropriate tie-ins for my novel, it was fairly easy to come up with suitable give-aways for launch parties and book signings.
For example, I purchased:
* Coconut lip balm (Get it? Coconut?) And it’s AMAZING. Creamy and luscious, plus my book cover is on the tube. I was able to choose my lid color and the tubes are sealed.
*Coconut roll-on cologne. It smells like you’re at the beach! Again, with the palm fronds on my cover and the name of my novel, this is a perfect fit.
* Tote Bags – I decided to go with black totes because everyone chooses tan. They really highlight my book cover. I’m having a signing soon and I plan to use them as an incentive for the first 25 people who buy my novel! Think big, I say.
* Bookmarks – I included my name, genres I write, website, and a QR code that goes directly to the buy link on Amazon.
I have a couple of other things that I plan to use if I ever have an in-person launch party and they’re a surprise for those folks. But, see, you don’t have to go with the same old pen, although every author (and reader for that matter) uses pens so they’re not a bad idea. I encourage you to think outside the box when you’re considering buying author SWAG. I tried to stay under $2 per item and less than $1 is even better. I did purchase a small shipment of coffee mugs and I dropped two off at a local restaurant that uses local companies’ mugs on their breakfast tables. Free advertising!
I used several vendors including Zazzle, Discount Mugs, Cafe Press, and The Book Swag Shop on Facebook. Just Google “author swag” and you’ll be off and running. Good luck and have fun when choosing your SWAG.
GIVEAWAY!!! If five people download my book, show it to me on your device and you can pick any swag item you’d like. (U.S. only, please. Sorry.) Bookmarks are free. Here’s the buy link: