Embracing Rafflecopter

For over a year, I watched as fellow authors launched Rafflecopter giveaways on their blogs and Facebook pages. I even participated in several of those giveaways and was pleasantly surprised by the increase in FB likes and Twitter followers. Friends encouraged me to launch my own Rafflecopter, but I hesitated and produced a litany of excuses, among them:

I don’t have a new book to launch.

I’m too busy with edits.

It looks a lot of work and follow-up on my part.

I’ll let the blog tour company deal with all of that.

To be truthful, I just didn’t want to deal with one more new thing in my life. Content to drift, I had the reverse of the Shiny Object Syndrome.

comfortballoons

This past spring, I faced the launch of two books within a short timeline, and I couldn’t afford to coast any longer. So, I decided to embrace the Rafflecopter madness and hosted my first giveaway for the Countdown Blog of A Season for Killing Blondes. Pleased with the results, I created a Rafflecopter for the Cover Reveal of The Coming of Arabella.

Once I entered the site, I found it very user-friendly. A few simple clicks and within minutes, a giveaway is born!

giveaway

Basic How-To

1. Visit http://Rafflecopter.com and create your Rafflecopter account.

2. Click on “New Giveaway” and follow the prompts to enter your prize information, entry options, and the start and end dates of your giveaway.

3. Once you’ve entered the giveaway information, click the “Preview and Install” button. This will generate the HTML code so you (and other bloggers) can embed the giveaway widget on websites.

4. Rafflecopter keeps tracks of all the entries, randomly selects the winner(s), and makes it simple to verify winning entries.

Tips

• Select an appropriate prize, keeping in mind that additional shipping charges may be incurred if winners live in other countries. I avoid this problem by giving Amazon and Starbucks gift cards. Free eBooks work well for authors on a budget.

• Include an entry for tweeting and give it a higher entry value than the rest of your entries. While some people may be reluctant to tweet your giveaway because they don’t want too many entries, they may change their minds when they see the possibility of additional points.

• Limit the number of entry options. According to a Rafflecopter survey, giveaways featuring 3 to 6 entry options work best. If you present too many options, some people may be overwhelmed and not bother entering.

• Include an option that does not involve social media, keeping in mind that not everyone is on Twitter and Facebook. One example – What is your favorite color?

• Set a realistic timeline for your giveaway. For major prizes such as iPads, consider a month-long giveaway. For countdown tours and cover reveals, a shorter timeline of one week to ten days works best.

• Take advantage of the “Invent Your Own Option” entry. You could include joining a mailing list.

• Enter your own giveaway once it has gone live and check all links.

• Notify your winner as soon as possible. Email the winner twice and check his/her social media links before picking a new winner.

Here is a sneak peek at the Rafflecopter Giveaway for the cover reveal of The Coming of Arabella – Tuesday, July 14, 2015.

Any other Rafflecopter tips and experiences to share?

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About Joanne Guidoccio

After retiring from a 31-year teaching career, I launched my second act as a writer. My articles, book reviews and short stories have been published in newspapers, magazines and online. Soul Mate Publishing will release my debut novel, Between Land and Sea, in the fall of 2013.
This entry was posted in What's Up With Joanne! and tagged , , , , . Bookmark the permalink.

34 Responses to Embracing Rafflecopter

  1. My biggest barrier is that I hate responding to Rafflecopters and having to enter so much information about myself. So glad to know I could choose what I require people to do. Thanks, Joanne!

  2. deannaadams says:

    Very Informative! Thanks for posting, Joanne.

  3. I knew nothing at all about this. Thanks for the very informative post.

  4. Karen Rossi says:

    I have been reading a lot about these things but it all seemed tooo convoluted for lil’l ole me.
    This post makes it sound doable. I may even try it!!!

  5. Gretchen says:

    I love them and to me there very easy to enter.

  6. L.D. Rose says:

    Very helpful, Joanne, as I’m considering doing on of these soon. Thanks for the info!

  7. Joanne thank you for this interesting post. I had never heard of this service.

  8. Madelyn Hill says:

    Thanks for the info! I thought is was much more complicated than what you have shared.

  9. Isla Grey says:

    Thanks so much Joanne! This was very informative. I’m going to try my hand at one soon.

  10. Sandra Dailey says:

    Thanks for the info, Joanne. I have a new release coming out soon. I was thinking about doing a blog tour, perhaps Goddess Fish. Can Rafflecopter be included in something like that?

    • Hi Sandra, When you book a tour, the coordinator offers to create the Rafflecopter and include the SM links of the guest hosts. This helps generate more interest in your tour. Go for it! Joanne 🙂

  11. Thanks for the info! I never enter Rafflecopter giveaways, though I’ll often read the blog posts surrounding the contest. You’ve definitely given me food for thought!

    • Hi Ashantay, It does take those extra few minutes to enter the giveaway. And sometimes the number of options can be overwhelming. I gravitate toward tweeting about the giveaway and/or following on Twitter. Thanks for dropping by. Joanne 🙂

  12. Thanks for such an informative blog, Joanne. I have been in the same boat, considering offering a rafflecopter for my readers. This has helped motivate me to do that! Enjoyed the helpful list.

  13. Nancy Fraser says:

    I love Rafflecopter. If I had any one tip to add it would be to NOT giveaway the book you’re promoting as one of the prizes. Back list books are fine, just not the one you’re hoping to entice them to buy.

  14. Great advice, thanks. I’ve been procrastinating on this too but I’m definitely going to give it a try once I have a date for my next launch.

  15. Dave from Rafflecopter says:

    Thanks for the write up Joanne – we appreciate it 🙂

  16. Jana L says:

    Thanks for the tips & giveaway.

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