Good morning all! Today in going to talk about the ‘R’ word…
We have all seen this right?
And as authors, we are always striving for this:
REVIEWS, REVIEW, REVIEWS….
Chances are that anyone reading this post has both bought and read books at some point in time. But the question is: Did you write a review once you finished that last delectable page?
In most cases, the answer word be no. In fact, nine times out of ten, the answer is no. But why is that?
Well, like everyone else, your time is probably limited. Between work and family, There never seems to be enough time in the day right? With everything going on in life, it’s easy to forget to leave a review.
But oh, those reviews are so very important. Why?
I’m so glad you asked. Here, let me explain.
Over 85% of all Amazon Kindle readers rely heavily on book reviews before making an online order to have the copy of the book.
The more positive reviews an author gets, the more it helps them pursue listings on promotional sites like Bookbub, which can boost sales into best-selling territory.
#1: Did you know that people are much more likely to vent online if they hate something than to post something nice if they enjoyed it? Yep. It’s sad but true. But what exactly does this mean?
Well, imagine that you have 100 people read a book and 98 love it but only the two who thought it was garbage post a review, guess what happens?
People who come across that book on a retailer’s site are going to think it’s garbage. They won’t know about the 98 people who thought it was a wonderful story. Those negative reviews could keep people who might enjoy the book from buying it and depriving the authors of sales.
#2: The world is filled with competition. And authors know this. So we are always looking for good opportunities to get the word out about our books. Sometimes online advertising venues have requirements such as a certain number of positive reviews on retailer sites before they will even consider selling us an ad. The same is often true of book review sites, especially if those sites are popular and have a lot of clout among readers.
#3: And isn’t it true that a larger number of reviews, especially positive ones, helps books get seen on sites such as Amazon.com? Trust me, it is.
We authors have heard about the algorithms that determine which books pop up on things such as the “you might also enjoy this” suggestions. How do we get these suggestions?
Visibility is important in a marketplace flooded with books, so every little bit helps.
#4: More reviews get authors exposure to other book review sites, blogging communities, and book clubs.
#3: Word of mouth. If someone sees a positive review of a book and decides to give it a try, he or she might also enjoy it enough to not only leave a review but also tell their about it.
Authors truly do appreciate the time and effort it takes readers to write and post reviews. We all know everyone’s time is every bit as valuable as ours.
But the good thing is it doesn’t take much to write a few lines about a book you read and even less time to “like” it.
Didn’t buy the book you just finished? No problem. You can even leave reviews on Amazon and Goodreads without verification of purchase. This is super important for those who check-out books at the library or book swap with friends.
Leaving reviews or liking a review doesn’t cost you anything and it makes a huge difference to the reading and writing community.
Long story short: More sales, more review, equals higher ranking and exposure to more book buyers.
So please, of you have read a book lately and really enjoyed it, take a moment and post a review at one
of these sites: