I love the line from Taylor Swift’s song New Romantics “the best people in life are free.” I think it’s a clever play on the phrase “the best things in life are free” and a great hook for a song. It got me thinking about taglines – for our books and for our brand as authors. A tagline is a short burst of words that capture the essence of our writing – our personality and the tone and genre of our stories. A tagline has to quickly capture the reader’s interest. My favourite taglines are simple phrases that sound catchy and have a double meaning.
There are a lot of famous taglines for products or movies:
Who you going to call? Ghostbusters
Where’s the beef? Wendy’s
It takes someone strong to make someone strong. Thanks Mom Procter and Gamble
And they’d make good bumper stickers: Jesus loves you. But I’m his favourite.
Here are some awesome author taglines:
Joanne Guidiccio – On the road to reinvention
C.D. Hersh – Two hearts…creating everlasting love stories.
Addie Jo Ryleigh – Where happily ever after meets tall, dark and handsome.
Christina Kirby – Let me tell you a story.
S.C. Mitchell – Hidden strengths. Adventurous hearts.
L.D. Rose – Romance at its darkest.
Stephanie Berget – Romance beneath a rodeo moon. I also really like the tagline from her new anthology Cowboys, Bulls and Buckles – Riding hard and loving harder.
Under ten words, a tagline is powerful because it evokes emotion and quickly gives a gestalt of the tone of our writing. It’s unique and sets us apart from other writers writing in the same genre. I use mine as an inscription when I autograph my books and hope that it provides a bit of inspiration to the reader.
What are your favourite taglines?
Laugh every day. Love every minute.
You never know where your words will take you. . .
When Mikaela Finn agreed to be Sam’s ‘fiancée’ for a weekend, she probably should have told him that she’s a doctor. Sam O’Brien, aka ‘Dr. Eye Candy’, is trying to shed his playboy reputation and convince a small town hospital that he’s ready to settle down. But when his ‘fiancée’ helps deliver a baby in the middle of the meet and greet, it’s a bit of a shock. If he’d known the whole truth, he might have done things a little differently because somehow his ‘fiancée’ ends up stealing his job and his heart. Not exactly the change he wanted.
Lies and deceit – it’s a match made in heaven!