Happy New Year and I need help!
Variety is the spice of life, right? I’ve always believed so . . . but when it comes to being an author, sometimes variety can seriously complicate developing your author platform.
This month I’m coming to my fellow SoulMate authors for advice. Two questions:
- How many of you write in more than one genre? For those who do, how do you handle building/maintaining you email list?
- How do you gain more subscribers? I know giveaways are the most touted way, but I’m discovering that many people sign up just to get a free book, then unsubscribe the first time they get a newsletter.
Some of my books are paranormal (or supernatural suspense, as I like to label them), and others are contemporary romance, leaning toward women’s fiction. Last year I participated in a month-long giveaway of one of my contemporary romance titles to gain newsletter subscribers. Wow, did that pay off! Within two weeks I went from 100 to over 1000 subscribers. I was thrilled.
Until I sent out my first newsletter, announcing the release of my upcoming supernatural suspense. The unsubscribe rate was massive, so much so that I received a warning from Mailchimp. So I followed up with a newsletter asking my subscribers if they preferred contemporary romance or paranormal, and asked them to let me know which list they wanted to be placed on. I only received a half-dozen responses, and another dozen or more unsubscribed.
So, what have I learned? I definitely need two separate subscriber lists, right? One for ghost lovers, one for romance only. I’m thinking of creating two new lists in Mailchimp, then sending out a newsletter announcing that I am dividing my list by genre. If I provide the new signup links in the newsletter, my readers can choose which list they want to be on. Or both.
I’m sure when I do this I’m going to get another massive die-off. But what else can I do? Is this how it should be handled?
As for building my newsletter list, I’m open to any and all ideas. I’ve tried giving away sample chapters, even whole books. I’ve shared personal stuff to make my fans feel more in touch with me as a person. Daily, I post on FB and Twitter two things: a quote on love/romance (for my contemporary fans) and an interesting paranormal blog/article (for my supernatural fans). Unfortunately, this doesn’t seem to produce any increase in subscribers.
What do you all do? Is there a magic bullet? What am I missing? Any and all comments welcome and so appreciated!