Being selected for a BookBub Featured Deal is like winning the lottery (although it will cost a whole lot more than that lottery ticket). But if you’re lucky enough to get a BookBub Featured Deal for one of your books, don’t stop there. Here’s a strategy for making the most out of your Holy Grail.
First and foremost, make sure you have claimed your author profile on BookBub, and all of your books are listed there. If you’re new to BookBub, spend a little time recommending books you’ve read and following other authors and readers who have recommended those same books, as well as books similar to yours.
Running a BookBub Builder cross-promo with other authors is a great way to boost your followers in preparation for the featured deal. This will also help when you have a new release, because your followers will receive a targeted email.
In addition to your BookBub feature, submit your deal to other reader-targeted newsletters. Here are just a few of the platforms I’ve had success with:
- Robin Reads
- Bargain Booksy (or Freebooksy, if you’re running a freebie)
- eReader News Today
- Reading Deals
- Fussy Librarian
I usually run a sale for the entire week encompassing the BookBub feature. I’ve tried both stacking on the same day, or spreading the promo out in the days leading up to the featured deal, and even a day or two after. I found spreading the promo over the week worked better for keeping my sales and ranking steady longer. And running the sale a day or two before the feature, along with the promo stacking, improves your ranking leading up to the Big Day.
BookBub PPC Ads
As soon as your featured deal is confirmed, create two or three eye-catching graphics for BookBub ads. See their blog post on popular ads. These ads are presented at the bottom of their daily newsletters, and have been, by far, the most successful PPC (pay-per-click) ads I’ve run. Run the ads during your sale, the days leading up to your feature and a few days beyond.
Newsletters, Newsletter Swaps, and Social Media
If you have a newsletter, be sure to include a blurb about the sale. You could also do cross-promo with other authors in the form of newsletter swaps. And don’t forget about social media. You’ve just designed gorgeous graphics for your BookBub ad. Use those to post on all your social media sites, and ask your devoted readers and other authors to share and retweet. Don’t forget about any Facebook group promo sites, or your very own reader group.
Scheduling everything ahead of time will make life easier. Begin all the heavy-lifting as soon as your feature is confirmed, then the only thing you need to do right before the sale, is make sure the book price has been changed on all the retailer sites. You definitely don’t want to forget that!
Have you run a BookBub or other featured deal? Share your experience. What worked, what didn’t.