Last blog post I wrote about amplifying the coveted BookBub Featured Deal for maximum effect. This post is a recap of my recent BookBub Featured Deal.
I applied for a Featured Deal for my three-novella series which I sell as a box set for $4.99. I put it on sale for $.99. I obtained the Featured Deal for Sunday, March 10. Sunday is not an ideal day if the goal is to hit the USA Today Bestseller List. Since the USA Today sales week runs from Monday to Sunday, you don’t enjoy the tail sales from your BookBub deal to boost your sales totals. Even so, I wasn’t about to pass up the opportunity. So, I immediately went to work signing up with other bargain book newsletters. Here’s how it shook out:
- Reading Deals – March 4
- Bargain Booksy – March 5
- Booksend and eRNT – March 9
- BookBub – March 10
- eBook Discovery – March 15
The lag time between March 5th, when the Bargain Booksy ran, and March 9th, when both the Booksend and eRNT ran, hurt my momentum a little leading up to the Big Day. I had requested a Robin Reads deal on the 6th or 7th, but didn’t get it. eBook Discovery was a new one for me, but I had a nice little bump in sales with it.
I also scheduled BookBub PPC ads, Goodreads Ads, and Facebook Ads throughout the campaign, and included the sale in my monthly newsletter which went out on Thursday, March 7. In addition, I posted the deal in several Facebook promo groups, as well as scheduled posts on Facebook and Twitter.
I had everything arranged and completed so the week of the deal I could spend my time monitoring the progress. I created a spreadsheet (see below), which included the dates, the sales each day, the ranking (for those outlets that offer them), my royalties for each day, and the cost for each promo.
The power of the BookBub Featured Deal is there in black and white. I was astonished at how many units I sold in that one day. Amazon being, by far, the most popular platform—no surprise there. Bottom line is I hit three lists:
- Nook Books Top 100 (#12)
- Amazon Top 100 Contemporary Romance (#56)
- Kobo Top 10 (#6)
I’m also pleased that my Amazon ranking didn’t fall off a cliff after the sale ended, and I continue to sell a few units each day.
On a side note: I tried for several years to get a BookBub Featured Deal on a variety of books. When I kept getting passed over, I decided to run some BookBub PPC ads and I increased my author presence on the site. Not too long after, I was selected. I can’t say for sure if the ads and the author profile helped, but it sure didn’t hurt. I will continue to run BookBub ads, because, as I noted in my previous post, these are by far my most successful.
Keep in mind, BookBub won’t run a Featured Deal on the same book in a six month period, nor will they feature the same author more than once every 30 days, so be sure to space out your requests accordingly. I’m planning to submit another Featured Deal this summer for my latest book. Fingers crossed I’ll get another one, then I’ll roll up my sleeves and get to work on setting the amplification strategy in motion.