The Learning Curve of Releasing a Book


As of last month, I now have two books out with Soul Mate! Whoop!

And the difference between the two releases is astounding.

Before my first book released, I studied up on all sorts of different marketing techniques. Book reviews vs books tours vs speaking events vs pre-orders vs giveaways. Instagram vs Facebook vs Twitter. I basically threw whatever money I could afford at a wall to see what stuck.

Some had great results: I joined a big group of authors in my YA genre and hosted a giant giveaway of books and tea. I’m proud to call some of these authors my friends. I enjoyed tweeting and making graphics and posting, loved the busy social angle of marketing.

Some had terrible: I swore never to do pre-orders again until I had a much bigger audience or was on a final book in a series.

When the first book released, I was a bottle with a lightning storm of emotions swirling inside, just waiting for the my top to bust free. I couldn’t sleep the night before, couldn’t breathe, and the only way I could get my head on straight was to work on book 2.

All in all, the book release (and everything leading up to it) was wonderful and stressful and, surprise!, took more a toll on my health than the actual writing of the book. I felt as though I was strapped to a roller coaster with the car flying down the hill, speeding toward my pinned body fast.

If I tried all the same things again, I’d be looking at a flattened body with no hopes of finishing a book 3.

So I learned.

This time would be different. When it was time to prepare for the release of book 2, I first made a goal. Did I want to focus on getting my name out there, like I did with book 1? Or do I have a different goal? Like keeping a lower stress threshold while trying to gain more reviews and gaining some read-through from book 1?

I picked the latter.

I made a list of all the marketing/release strategies I did for book 1 and ranked them by how successful they were in terms of helping me gain reviews and how much I enjoyed it. I love graphics and it takes me way less time to whip out 5 different graphics with book quotes than writing 5 guest blog posts. So, keep the Instagram graphics, cut the guest blogs, but keep the review request tour. I wanted more read through from book 1, so I tried my hand at ads.

I felt way more in control of my marketing this time around. My budget was way lower, but so was my stress. The night before release I slept ten hours. Glorious. My ARCs came later than expected, so readers didn’t have the turnaround time needed to decorate the book page with reviews on release day. Even though this is usually a negative thing, this actually worked in my favor–I didn’t have to worry about running into a negative review on release day! Yay for lower stress!

I took the day off and just enjoyed having another book out there in the world. And I’m already looking forward to the day book 3 arrives 🙂

How has your release day strategy changed from book to book?


abby-j-reed-headshot-smilingABOUT ABBY:
Abby J. Reed writes young adult science fiction and fantasy novels that ask what if.She has a degree in English Writing and is drawn to characters with physical limitations due to her own neurological disorder called Chronic Migraine. Her second novel, WHEN DREAMERS FALL, will be published May 2019 by Soul Mate Publishing.

Abby lives in Colorado with her husband and two fluffy pups. If her hands aren’t on the keyboard, they are stained purple and blue with paint. Find her online at

When Dreamers Fall ebook cover 505x825

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2 Responses to The Learning Curve of Releasing a Book

  1. sueberger3 says:

    Since I have a book coming out in August I really need a strategy. Right now life is so crazy I haven’t come up with one. I want to book tour for reviews. And I still have to write the blurb copy.

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