The right message, to the right person, at the right time. Good marketing, good storytelling, and good messaging requires those three ingredients. Right now, it’s more important than ever to get out the right message, because our world is searching for meaningful communication.
As a professional marketer, my communications antenna is always on, tuned to critiquing mode. I’ll admit, I can’t turn it off and sometimes that feels like a curse. But I also believe this hard wiring in me, is a gift.
In the past few days, I’ve witnessed some great messaging. TV commercials, social media posts, emails, newsletters, which have sensitively addressed consumers concerns and have offered solutions or solace.
Unfortunately, I’ve also been offended or irritated by companies who’ve exhibited the exact opposite when their messages do not resonate and therefore, can’t be relevant.
No matter whether you are writing as a business professional or posting to your friends on social platforms, remember how critical it is right now to be a good communicator. When our emotions are running high, the future is uncertain, and no one has all the answers, miscommunication can lead to frustration and a host of other problems.
Be thoughtful, and think before you post or write. How can your message communicate the right information to someone who really needs it, right now.
During these difficult times, take solace in the words of these renowned and talented communicators:
Marisa Dillon is an author of three historical romance novels from Soul Mate Publishing: https://marisadillon.com/
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