The Real Work

Writing is easy.

Well, maybe not always. I currently have two books in the editorial process at two different publishers and sequels to each of them in process. If I hit a snag in one, I can switch to the other while I work it out. At the moment all four projects are moving, so I guess you could say I have a lot of work to do.

The thing is, writing is my love, and while it isn’t always simple, it is always a joy. Work to me means the thing that burdens me. It isn’t the writing.

The real work? Marketing. When I think about what has to happen to enable readers to discover my work, not to mention to sell books, I feel like Sisyphus—you know, that guy who the gods condemned to roll a boulder up a hill only to have it roll back down every time.

The Romance market has become a crowded, chaotic, cacophonous place.

Social media is in continuous upheaval with both products and their algorithms changing constantly, some catering to one subgenre and some to another. Readers are as confused as authors and a splintered, making it hard to build community.

Listbuilding, the process of recruiting newsletter, Bookbub, and website followers, is ever a central task for an author, and for that very reason has become another croweded market place. By my count at least six major vendors promise me great success—for a fee. Just reviewing and evaluating them is a huge time suck.

Publishing platforms have begun to proliferate as well, as do platforms for distributing advance copies for reviewers. Have to have those reviews. More places competing for my limited funds, more places to review and evaluate.

Advertising sounds simple, but there are mixed reports about how effective it is. Not to worry, again there are competing services that will help me track your progress and success. Other entrepreneurial types are jumping in with classes, webinars, ongoing subscription services, all happy to take a piece of the pie to help me along.

Confusing? You bet. Downright debilitating. Expensive? You bet. I get the need to invest money to make money, but I resent the way an author is nickled and dimed. More than that, I resent the time it takes to simply sort through the noise. Of course, I could hire a virtual assistant or marketing consultant to do it for me. If I sell enough books to afford it.

That, my friends is the real work, the boulder being rolled up a hill.

Do you like historical romance—sensual but not steamy? You can keep up with my work by subscribing to my newsletter or following me on Bookbub. Never miss an opportunity for listbuilding, I say.

About Caroline Warfield

Traveler, adventurer, writer of historical romance. Enamored of owls, books, history, and beautiful gardens (but not the actual act of gardening).
This entry was posted in Historical Romance, Soul Mate Publishing and tagged , , , . Bookmark the permalink.

6 Responses to The Real Work

  1. sueberger3 says:

    Preach it, sister. That rock is really weighing me down.

  2. pamelagibson says:

    I recently blogged about the same thing. It’s all about marketing. Or it seems to be.

    • I refuse to believe that. Fundamentally marketing lives off the writing, the creating of content, the product. At heart it is about the writing. The good news is that is the one thing we can control.

  3. viola62 says:

    I find that some of the marketing is VERY expensive–and in the case of Book Bub–very competitive.

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