Author Archives: Rebecca Heflin

About Rebecca Heflin

I've dreamed of writing romantic fiction since I was fifteen and my older sister snuck a copy of Kathleen Woodiwiss' Shanna to me and told me to read it. Now I write women's fiction and contemporary romance under the name Rebecca Heflin. In case you're wondering, Rebecca Heflin is an abbreviated version of my great-great grandmother's name: Sarah Anne Rebecca Heflin Apple Smith. Whew! And you wondered why I shortened it. When not passionately pursuing my dream, I am busy with my day-job at a large state university or running the non-profit cancer organization my husband and I founded. I'm a member of Romance Writers of America (RWA), Florida Romance Writers, RWA Contemporary Romance, Savvy Authors, and Florida Writers Association. My mountain-climbing husband and I live at sea level in sunny Florida.

Author Visibility by the Numbers by Rebecca Heflin

Having an online presence is a given these days. Authors have to be visible to readers. And in order to have visibility, authors have to go where readers go. Your reader demographic influences where you find your readers, and should … Continue reading

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eTools of the Trade by Rebecca Heflin

In today’s digital world, there are eTools for just about every task under the sun, from photo editing to time management, restaurant bookings to banking – all intended to make our lives easier and more productive. The same applies to … Continue reading

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How to Fail in Five Easy Steps by Rebecca Heflin

In my last blog post, I talked about success. Now let’s talk about failure, because if you don’t fail, how do you know when you’ve succeeded? Failure is a fact of life. Sometimes no matter how hard you try, you … Continue reading

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S-U-C-C-E-S-S! by Rebecca Heflin

Remember that old cheer? That’s the way we spell success! While everyone may spell success the same way, not everyone defines success the same way. Someone recently asked me how I define success, and whether it is different from the … Continue reading

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Extra! Extra! Read All About It! by Rebecca Heflin

Never underestimate the power of a good newsletter. Sadly, with Facebook’s constantly-changing algorithms, your posts may be getting little-to-no-reach. But newsletters give you a direct line of communication to your readers. They are the perfect tool to announce new releases, … Continue reading

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Five Tips to Beat the Post-Holiday Blues by Rebecca Heflin

The holidays are over. The parties, the anticipation, the cheerful music, not to mention the time off work, are behind us. Now it’s back to the old routine. I don’t know about you, but after all the holiday hype I … Continue reading

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‘Tis the Season by Rebecca Heflin

‘Tis the season . . . for parties and family. Decorating and shopping. Baking and wrapping. Eating, drinking, and being merry. And writing. Wait, what? That’s right, I said writing. With the holiday season upon us, and our dance cards filled … Continue reading

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