Tag Archives: marketing

AUTHORS and BOOK CLUBS

As an author, I’ve met with two very different book clubs. One had 6-8 female readers located in the tiny town of Ash Grove. The other book club was large–about 30-35 members, half of whom were men, not exactly my … Continue reading

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THE AGONY & THE ECSTACY

Pain and pleasure. Entrepreneurs find out the hard way about earning a living. If you have a job, keep it until your dream comes to fruition. For me, I have had both success and failure, (pain and pleasure). My most … Continue reading

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Romance Writers Gone Wild – A Recap by Rebecca Heflin

It all started with insomnia. Usually my insomnia-induced middle of the night ideas are as crazy as my dreams, but even in the light of day this seemed like a good idea: a Facebook event called “Romance Writers Gone Wild.” … Continue reading

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Use Focus Groups Before Your Novel is Published by Beth Carter

What? Use a focus group for novels? Why not! Marketers use focus groups. So can authors, I say. And I did. Let’s back up a bit. We write for readers, right? And we write because we love it but we … Continue reading

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Consciously Unskilled: Ferreting Out the “I Don’t Know What I Don’t Knows”

Recently I attended a Mindsets and Behaviors training course for my day job. A two day session, I found the topics absolutely fascinating. Discussions included personalities, our own and our peers’, interaction, and the concept of adult learning. Basically, it … Continue reading

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Finding the Perfect SWAG by Beth Carter

Little did I know when I came up with the title for my debut women’s fiction, THURSDAYS AT COCONUTS, that the title itself would help with my SWAG purchases. Once I started researching ideas and considering the appropriate tie-ins for … Continue reading

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Game Day

So, it’s Super Bowl Sunday, which is a big day in many American households. It’s a pretty big day in this one, too. There will be food and drinks and parties to attend. It also happens to be a few … Continue reading

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